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Linda Anggreaningsih
CEO, Modinity Group
Born in 1991 in a small village in Riau, Linda Anggrea’s journey to becoming the founder of Buttonscarves, Indonesia’s leading lifestyle brand, is a tale of passion, innovation, and entrepreneurial spirit. Raised in an environment that nurtured creativity and ambition, Linda pursued a Bachelor’s degree in Finance from the University of Indonesia, graduating Summa Cum Laude in 2013. Her early career as a Business Development specialist provided her with invaluable insights into corporate growth and strategy, laying the groundwork for her future endeavors.

Linda’s trajectory took a pivotal turn when she joined Bank Indonesia’s prestigious PCPM Program as a Management Trainee. It was here, amidst the rigors of financial stewardship, that she discovered her true calling: entrepreneurship. Driven by an insatiable desire to learn, innovate, and challenge the status quo, Linda embarked on her entrepreneurial journey.

In 2016, Linda founded Buttonscarves, initially focusing on scarves as a staple product. Over seven years, she grew the brand into an Iconic name in Indonesia and Malaysia, boasting over 100 sales pointy and more than 500 product variations. Buttonscarves is not just a brand; it’s a statement of quality, innovation, and style, catering to the modern consumer’s lifestyle needs.

Recognizing the potential for a larger impact in the modest fashion industry, Linda established Modinity Group in 2021. As a visionary conglomerate aimed at redefining modest lifestyle and fashion retail, Modinity Group serves as a nurturing ground for modest fashion brands, with Buttonscarves proudly positioned as its flagship. Linda’s dedication to her vision of leading a fashion revolution is evident in her continuous pursuit of excellence, making her a valued and inspirational presence in the industry.