About The Speaker
With over 20 years of experience building both local and global brands at a regional, global and local level, Sonal has headed strategy departments in the largest and most creative advertising agencies across the world such as Wieden+Kennedy, BBDO and Ogilvy & Mather, and won more than 40 awards for creativity and effectiveness across her career. Her passion for culture, technology and media, and her interest in shaping behavior has helped her build expertise in areas such as behavior change on health and social issues for governments, NGOs and commercial clients. Along with Rory Sutherland, she launched Ogilvy Change, the first behavioral economics practice of its kind in Asia. At Wieden+Kennedy Portland, she has been tasked with shaping global strategy for the Nike brand as it completes 50 years, and enters a time of enormous change and upheaval. She’s. In her spare time she has consulted with political parties & governments on election strategy, tourism, city branding, culture &identity through policy, urban planning and communication. Sonal also helped set up the world's first Partition Museum.