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“Understanding People” has been always her curiosity-driver: since her childhood till her university days, she pursued the study of Comparative Religion and Anthropology. Eventually she reached to her career at Hakuhodo Inc. as a Strategist, matching people’s wishes with different products and services utilizing her superpower of consumer insight and strategy planning. Now alongside her role as an ASEAN Regional Strategic Planning Director, she is one of the leading member of Hakuhodo Institute of Life and Living ASEAN, executing extended research on ASEAN people: Lifestyle, insight and beyond. Her recent study themes includes topic such as “Fandom in ASEAN”, “ASEAN Gen Z”, “Conscious Lifestyle” and more.