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He joined Dentsu Inc. in 2002, and has been working at Dentsu international office for content business development. Since 2012 he has been focusing on JKT48 in Jakarta Indonesia, which is sister group of AKB48 most popular idol group in Japan. From this year 2022, JKT48 established JV with IDN Media and joined IDN Media eco-system. As unique producer, to grow JKT48 as a popular content, he makes 360 degree businesses such as sponsorship, making TV programs, concert events and many licensing activities.