Partner Media and Creative at Kantar Insights Singapore
A Developmental Psychologist by degree and a creative and media professional by passion, Priya loves getting to the heart of different cultures and understanding the art and science behind audience behaviour. This helps her deliver insights that truly make a difference for the brands she works with. She is currently leading a team of passionate consultants who also believe in the power of transformation and perspectives. Her past and current portfolio includes large global brands including BAT, Unilever, Google, Pepsico, Amazon, Ascott, Grab and ByteDance to name a few, with projects in 30 markets across five continents. Winner of Unilever’s Agency Partner of the Year for two consecutive years, Priya and her team recently bagged the Insights Home-Grown Product award.
As a firm believer in the power of good strategy, Priya challenges the codes of methodology and has carved a niche role at Kantar where she brings the power of diverse methodologies, approaches, and expertise areas all under one roof, consistently helping her clients achieve a meaningful ROI.
Prior to her current role, Priya fulfilled her dream sabbatical of backpacking across South America along with her husband, and is now back at doing what she loves doing most- Understanding culture and inspiring brand growth.