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Prakash brings with him 25 years of expertise in digital marketing, and digital transformation. Armed with a deep love for creativity, design, data, and technology, and awed by their collective power to transform the fortunes of businesses and people’s lives, Prakash joined the digital industry back in 1997, and he has never looked back. At dentsu International, Prakash has been CEO of Singapore since 2019. Concurrently, he is CEO of Indonesia since January 2022.

Prior to the market leadership roles, Prakash was Singapore CEO of Isobar for eight years until 2019. As a former entrepreneur, Prakash has over 18 years of experience in founding, growing, and transforming Singapore-based global, regional, and local award-winning digital agencies, including the Upper Storey, which was acquired by dentsu in 2012. Prakash has delivered digitally-led business and marketing successes for some of the most recognised and loved global and local brands including Coca Cola, Diageo, General Motors, FWD Insurance, Dell, Intel, Microsoft, Nokia, Mercedes Benz, P&G, and Samsung.

Prakash is Marketing Interactive’s Agency Leader of the Year for 2022 and was also recognised as Executive of the Year (Advertising) in the Management Excellence Awards by Singapore Business Review. Prakash was also shortlisted as one of the Top 5 Agency Heads in South East Asia at the 2013 Campaign Asia-Pacific Agency of the Year Awards.