As Head of the Media and Digital practice in the region, Pablo advises clients on their media and digital strategies from campaign development through to execution and measurement. From his base in Singapore, he works with a host of multinational businesses to develop new research methods that provide the key insights needed to make critical business decisions. Before this, Pablo was the Strategy Director at IPG Mediabrands, responsible for the strategy and comms planning for regional clients including J&J, Cerebos-Suntory, Exxon Mobile and Coca-Cola.