Marissa McArdle is a digital product leader with more than 10 years of experience and leadership in the digital and cross platform measurement space. Marissa is currently Vice President, Digital Product Leadership. In this role, she is responsible for the strategic vision and roadmap for Nielsen’s Digital Ad Ratings, Total Ad Ratings, and Brand Effect Products. Since joining Nielsen in 2007, Marissa has held various roles leading technical enablement and digital operations teams before joining the product leadership team in 2014. Marissa is an active participant in MRC Standards Committees and IAB advisory committees.