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Iwan Setiawan is the CEO of Marketeers. Over the past 18 years, Iwan has been helping clients design their business strategies. He co-authored, with Philip Kotler and Hermawan Kartajaya, three global bestselling books—Marketing 3.0, Marketing 4.0, and Marketing 5.0.

He regularly teaches in the Executive MBA program of the School of Business and Management at Institut Teknologi Bandung where students voted him as the most outstanding practitioner lecturer in 2018. Iwan holds an MBA from the Kellogg School of Management at Northwestern University and an award recipient of Universitas Indonesia’s Top 50 Inspiring Engineering Alumni in 2014.