Desy Bachir is a well-seasoned professional in integrated marketing and cross media strategy. Her experience of over 14 years encompasses building international and local brands, leading media innovation and strategy for the biggest FMCG company in Indonesia, to managing national scale digital campaign for the 7th President of Indonesia, Joko Widodo.


Desy is the co-founder and Chief Marketing Officer of All Stars, Indonesia’s largest Content Creator Platform & Network, managing more than 300,000 Macro & Micro Influencers. All Stars is a newly-built alliance of four of the strongest content and creator network in the country.


Desy is also the founding partner of Catalyst Strategy, a boutique business and marketing strategy consulting house, where she is responsible for advising clients in multiple verticals on increasing growth through marketing and media strategy improvements, business process optimisation, rebranding, and personnel trainings. Aside from All Stars and Catalyst, Desy is also the co-founder of “be real” – a feelgood beauty essentials provider that embraces every girl’s idea of beauty.


Prior to her entrepreneur life, Desy played a significant role in Unilever Indonesia as the Country Media Manager responsible for leading media and digital strategy campaigns for key super growth categories.

Outside of her work, Desy is a public speaker for business and personal development related topics. She is frequently invited to share her knowledge at universities, trainings, and conferences. Desy is also a registered faculty member of Binus International University, a professional Master of Ceremony/Moderator, and an experienced radio broadcaster.


Desy Bachir received her Bachelor degree in Economics from University of Indonesia, and her Master of Commerce from University of Sydney.