Founder & CEO
Connecting The Dots Consultancy
I am a FMCG Veteran based in Kuala Lumpur, Malaysia who have crisscrossed 73 countries. I come with 25 years of experience in Brand Management, Consumer Insights, Media Strategy, Brand Activation, Market Development and Integrated Brand Communications. I was the Regional Integrated Brand Communications and Market Development Director for Unilever’s Homecare Category across Asia, Africa, The Middle East and Turkey.
I am the Founder and CEO of Connecting the Dots Consultancy and a Global Partner of Anecdote which is recognized as the world leader in the use of storytelling in business. I believe that Business Storytelling is the number one leadership and communication skill of the next decade. Using storytelling in the right manner, business leaders can connect, engage and inspire their teams. We are 22 times more likely to remember a story then disconnected facts. This is why we can harness the natural power of stories to communicate strategy and make them stick, bring values to life and develop the communication capabilities of leaders.
I am committed to helping restore humanity to the workplace, using storywork as its method. I help leaders communicate much more effectively and show how the purposeful use of stories is a powerful and practical tool to help them influence, engage and inspire. I work with organisations to convert their strategies into strategic stories and give leaders the skills to confidently and authentically tell that story, appropriately customised for different audiences. It took a long time to learn how to do this effectively and I have learned lots along the way. But the effort has been well worth it. There is no better feeling than seeing a leader talk in an authentic and engaging way and to watch their audience ‘lean forward’ and engage. It’s what gets me out of bed in the morning.
My friends call me a memory collector and a storyteller. I seek experiences. Every journey is a story for me. Like others I take photographs; but I believe mine are different. They tell a story that is emotive and engaging.
I am currently the Secretary General of the Asian Federation of Advertising Associations (AFAA) and I am on the Global Board of the New York based International Advertising Association (IAA).
At the 30th AdAsia Congress in Bali, Indonesia I had the good fortune of having the Asian Federation of Advertising Associations confer on me their Special Award for teaching and spreading the good influences of advertising and marketing across the region and for impacting 200 talented persons in 11 countries through the Fasttrack Program that I have been delivering since 2013.
I may say my career has been and continues to be a lifetime commitment to ethical advertising and marketing for the genuine good of humanity.