07.00
Golf Session by Anterin at Bali National Golf Club
08.00
Registration
10.00 – 10.10
APMFtech Opening Keynote
10.10 – 10.50
Playing Catch Up: How Indonesia is Going to be The Next Big Thing
Faisal Basri, Senior Economist | Lin Che Wei, Policy Advisor to Coordinating Minister for Economic Affairs, Co-Founder of Katadata | Andi S. Boediman, Managing Partner IDEOSOURCE
Why you should be in Indonesia, what you need to know. What is Indonesia position in emerging market. Fragile State Index to PWC numbers. Facts or Fictions?
11:00 – 11:40
Is Programmatic a Big Conspiracy Theory?
Sunilkumar Suvvaru, Director Capella Digital | Prashant Choudary, Head of Sales inMobi SEA
Not all programmatic-platform are created equal, while it has been seen as the savior for publishers to extract more revenue of their media assets, some saw it as an over-promising platform to little fruition. What would be the best strategy publishers should seriously consider to deliver optimum impact, both to advertisers using the service and to improve publishers’ bottom line. Discover key points for decision makers in the publisher side to leverage this service further.
Venue: Red Room
Why Aren’t We (Agency) Sexy Anymore
Shufen Goh, Principal & Co-Founder R3
Tectonic shift has shaken advertising agency from every direction. From marketers demanding more accountability, moving chunks of traditionally agency territory back in-house, splitting works into projects and (soon) making AOR a thing of the past, to fierce competition from consulting firms, talent war with newly established tech companies and start-ups, and independent creators who seem to have gathered mass followers and present themselves as able (if not better) than agencies. How should agency leaders rewrite their agencies function to remain relevant now and for the future.
Venue: Yellow Room
Culture and Market: How To Make It In Indonesia
Janoe Arijanto, Chairman P3I Indonesia, CEO Dentsu Strat Indonesia
Many have tried, few are successful while unfortunately many, failed. This executive briefing is designed specifically for international brands and services (ad-tech/mar-tech) who are (planning) to offer their product and services in Indonesia. The first in APMF, this briefing is designed to look at Indonesia from cultural perspective in adopting international brands. Learn what makes us embrace brands or services, and what make us shut our door
Venue: Blue Room
11:40 – 12:20
We Are Cutting (Media) Budget, Here’s Why
Eka Sugiarto, Head of Media, Indonesia & SEAA Unilever
No media platform is immune. As legacy marketers are facing shfting consumer behavior and the rise of challenger indie brands, they are demanding more from advertising platforms from traditional to digital, and not affraid to cut off platforms that are deemed not as efffective. Discover how media owners should strengthen their value and deliver impact toward brands performance.
Venue: Red Room
Performance Marketing: Myth vs Reality
David Anderson, Product and Business Manager IMX | Subramania Bhatt, Platform Technical Advisor IMX
Learn what it takes for your digital campaign to reach the very end of consumer journey. While many has promised this, lot more have misperception toward performance. Discover strategic playbook, the journey of your campaign before it can get there.
An APMF & IMX session
Venue: Yellow Room
Brand Protection in an age of Fake News, Data Manipulation and Engineered Groundswell
Ong Hock Chuan, Founder & Partner Maverick Indonesia
The Internet is now a minefield of fake news, manipulated data and engineered movements waiting to trip up unsuspecting individuals, corporations and brands alike.. Join in a discussion conducted by someone whose job it is to advice and help blue-chip brands and corporations protect themselves and their brands in this new Wild, Wild West frontier where the bad guys steal data and use it to manipulate people, manufacture fake news to sully the reputation of others and farm fake accounts to create false groundswells.
Venue: Blue Room
12:20 – 14:00
Tech Lunch Break powered by Opini.id
14:00 – 14:40
Getting the Most Impactful Content Creator Produced Branded Video
Andry Ganda, Founder Cameo Project | Desy Bachir, Co-Founder & CMO All Stars
Brands should not ask influencers to produce content that will not resonate with their audience. How does this seemingly common knowledge often turned into a sour experience for all parties? Learn how content creator can be your best ally in engaging with the audience, or your worst enemy.
Venue: Red Room
Algorithm vs Editorial Wisdom
Steve Christian, CEO & Co Founder KLY
Machines cant write well. Or can they? See how algorithm is taking over journalism and where journalists are still irreplaceable within the publishing industry
An APMF & KLY session
Venue: Yellow Room
Fraud, Viewability & Brand Safety
Niall Hogan, Integral Ads Science Managing Director SEA
Digital ad transparency is possibly the hottest topic in the industry today. We need to understand the issues, implications and consequences of viewability, ad fraud and brand safety. This session will arm stakeholder with the right questions to drive transparency and assist in developing trust relationships between stakeholders that will be positive for everyone’s business.
Venue: Blue Room
14:40 – 15:20
Deciphering AI for Brands, How AI Chatbot Will Help Brands Big or Small
Irzan Raditya, CEO & Founder KATA.ai
In case you haven’t noticed, it’s a jungle out there. The landscape has become hyper-competitive, where the survival of a business is at the mercy of consumers who demands fast answers and intense relationship with the brands they use. Right now, customers expected more than expensive Social Media and Influencers campaign that works as one way marketing announcement. They want an interactive experience that is responsive to their whims, and human simply can’t keep up with questions or complaints from thousands of consumers within a second. You need to step up your game to maintain the relationship with your brand loyalists. Explore this session to see how AI-powered chatbot can be the answer for your challenge.
Venue: Red Room
Indonesia Disrupted: What’s Next for Brand and Media Amidst Shifting Consumer Behavior
Hellen Katherina, Executive Director Media Nielsen Indonesia | Benjamin Burne, Associate Director Digital Measurement SEA Nielsen
The rapid growth of digital adoption amongst Indonesian consumers has brought about changes in the way they interact and access information and entertainment contents.
How should brands and media companies respond to this emerging trend? What opportunities does it bring? The session will explore the current situation in Indonesia and learning from other countries.
Venue: Yellow Room
Guts and Gumption: Pushing Your Ideas for Change When Change is Difficult
Nita Kartikasari, Head of CCE Combiphar/ CEO Lumina Kaya Indonesia
We can not expect doing the same thing to get a different result. Change is easy to say, it’s difficult to do. Be Mentally ready? Change from TOP Management? Be Honest, TOP Management often say we need to change yet afraid to make a decision while a big change serve in front of you.. Is there any recipe or fully Guts? Would we give up for resistance that come from ourselves and others?
Venue: Blue Room
15:20 – 15:50
Coffee Break
15:50 – 16:30
How to Get The Best from Out of Home
Patrick Chaundy, Commercial Director AMG
Out of home has been misunderstood not as a channel but more by how its been used. Deep dive into how brands should use OOH and why your creatives can make a huge difference towards real impact in this channel
An APMF & AMG session
Venue: Red Room
Re-write Your Brief: Get inspired by These Bitter and Sweet Stories of Mobile Advertising Campaign
Citra D. Agus, CEO of IMX
Defining the success and fail factors of mobile advertising campaign. Learn from these case studies in various categories (food retail, electronic, property, movie campaign, banking, fintech, technology, medicine, home care, baby toiletries, and service provider)
An APMF & IMX session
Venue: Yellow Room
The Client Is Not God!
Bharat Avalani, CEO Connecting the Dots Marketing Consultancy, the Global Partner of Anecdote International
Maybe (It’s Definitely) You, Rewriting Winning Brand x Agency Relationship. This session is crucial for both marketers and agencies to explore how common understanding can lead to phenomenal relationship and impactful campaigns. Bharat Avalani will share his experience on how marketers and agencies can learn from each other and collaborate. He believes that thinking Client is God compromises an agency-client relationship.
Venue: Blue Room
16:30 – 17:15
Marketing x Technology: Getting ready for the Future
Reynold D’Silva, APAC Head of Marketing, Brands and E-Commerce, Facebook
Technological friction is what mainly deters consumers along the path to purchase/engage, and how businesses should eliminate it, in working towards a frictionless consumer journey in future together.
Venue: Red Room
Keeping Up With The Audience, Creating Mobile (ad) Message at The Speed of Audience
Rohit Dadwal, Chairman MMA APAC
How do brands keep up with their audience amidst explosion of contents vying for attention. What is the latest format industry stakeholder should learn and build the expertise upon, from finding the balance of traditional craft vs data-driven emerging craft to the creation of mobile-first campaign.
Venue: Yellow Room
The Story of O
Zoya Amirin, M.Psi , FIAS, Psychologist & Media Personality
Venue: Blue Room
19:00
APMF MNC Group Welcoming Dinner at Westin Hotel
APMF Conference
May 3, 2018
08.00
REGISTRATION & NETWORKING
08.30
Conference Hall door Open
08.45
APMF Opening Showcase
08.55
Opening Remark
Andi Sadha, Chairman OC
OPENING KEYNOTE
09.00
The Real Why. The Hidden Who: Wired for Dirt, But Living in Digital
Christopher Graves, President, The Ogilvy Center for Behavioral Science
10.00
Are You A Sheep?
Bessie Lee, CEO/Founder, Withinlink
DO WE REALLY KNOW WHAT WE KNOW: INSIGHT THAT MATTERS
10.20
Men vs Women. Who Rules The House?
Devi Attamimi, Director, Hakuhodo Institute of Life & Living ASEAN
Takeyuki Sakaguchi, International Business Director Hakuhodo
10.50
Ask Us How To Save The World
Melati Wijsen, Bye Bye Plastic Bag
11.00
What We Actually Do When You Think We Are Just About Taking Selfies
Tinanda Nabila, Co-founder & MD Rollover Reaction
11.10
Are We The Last Hardworking Generation?
Joe Nguyen, Senior VP comScore APAC
11.20
NETWORKING BREAK by Trans Media
WELCOME TO THE GOLDEN AGE OF MEDIA EXCELLENCE
11.40
Media Biases: Enough Digital (Hype), Welcome Back TV
Pablo Gomez, Regional Director Media & Digital Kantar
12.00
Standing On The Shoulder of Giants: Why Out of Home Plays a Crucial Impact on Your Brand Success
Hor Jian Tsin, MD Rapport Malaysia
12.20
The Soundtrack of Your Life In The Ever Changing World
PRSSNI Feat. Armand Maulana
12.30
LUNCH BREAK by ANTV at Singaraja Room, BNDCC
BRAVE NEW WORLD
14.00
Redrawing The Landscape of Indonesia Cross-Screen Brand Journey
Sutanto Hartono, COO EMTEK
14.20
Between Revenue and Credibility, Why Publishers and Brands Should Lead The Movement for Authenticity, Brand Safety & Trust
Arvinder Gujral, Managing Director Twitter SEA
14.40
The Era of Cultural Marketing
Manuel Hubault, Global SVP Brand Partnerships Universal Music Group
15.00
How Social Commerce Democratize Retail and How Brands Should Take Advantage
Reynold D’Silva, Head of Marketing, Brands and E-Commerce, Facebook APAC
15.20
What’s OFF about TV and how to Switch It ON
Rex Wong, CEO Ucast
15.40
NETWORKING BREAK by Trans Media
LET’S TALK ABOUT LIFE
16.00
With Great Power Comes Great Responsibility, Harnessing The Power of Internet for Good
Mohamed Nanabhay, Deputy CEO MDIF, Strategic Advisor of Katadata
16.20
Unlearn The (Old) Way You Launch Your New Product
Yoris Sebastian, Founder & Creative Thinker OMG Consulting
16.40
Delighted and Happier (The Unexpected Rituals That Make Us Happier)
Avi Liran, Chief Delighting Officer Delivering Delight
18.00
APMF-KOMPAS GRAMEDIA DINNER at Taman Jepun, BNDCC
22.00
APMF – GDP & Lotame ELECTRIC NIGHT OWL at Mirror
APMF Conference
May 4, 2018
OPENING KEYNOTE
10.00
The 5 Consumer Shifts Shaping 2020
Ann Mack, Director of Insight Marketing, Facebook
10.20
Distorted Reality: KPIs x AdFraud
Marissa McArdle, Global VP Digital Audience Measurement Nielsen
10.40
Why So Serious: Bravery x Creativity That Pays
Axton Salim, Director & CMO, Indofood
11.00
Where We’ve Gone Wrong in Mixing the Art & Science of Marketing Together
Josh Gallagher, Chief Strategy Officer HAVAS APAC
11.20
0 to 100 Million Orders: What Rewrites Looks Like in GO-JEK
Piotr Jakubowski, CMO, GO-JEK
11.40
[Featured Session] Rewriting Pop Culture
Simon Fuller, Entrepreneur, Producer, Creator American Idol.
APMF Session presented by Opini.id
