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Rica Facundo
WARC Asia Editor
Rica is a polymath explorer with a fervent dedication to amplifying narratives from Asia. Her professional journey spans both marketing and journalism, encompassing a diverse skill set in content creation, cultural and brand strategy, as well as human-centered design research and ethnography. She firmly believes that stories, data, and culture form the cornerstone of exceptional innovation.

With over a decade of experience in agencies and publications, Rica excels in identifying and shaping human-centered and culturally resonant opportunities for brands and businesses. She is a sought-after speaker and consultant, collaborating with leading trendwatching publications and trade organizations.

Before joining WARC, Rica contributed to a strategic design consultancy, pioneering inventive solutions at the intersection of web3 and healthcare. Recognized for her achievements, she was selected for the inaugural cohort of Spikes See It Be It program for Female Creative Leaders in 2019 and received a nomination for Campaign Asia's Young Achiever of the Year in 2016.