APMFtech

May 2, 2018

07.00

Golf Session by Anterin at Bali National Golf Club

08.00

Registration

10.00 – 10.10

APMFtech Opening Keynote

10.10 – 10.50

Playing Catch Up: How Indonesia is Going to be The Next Big Thing

Faisal Basri, Senior Economist | Lin Che Wei, Policy Advisor to Coordinating Minister for Economic Affairs, Strategic Advisor of Katadata | Andi S. Boediman, Managing Partner IDEOSOURCE

Why you should be in Indonesia, what you need to know. What is Indonesia position in emerging market. Fragile State Index to PWC numbers. Facts or Fictions?

11:00 – 11:40

Is Programmatic a Big Conspiracy Theory?

Sunilkumar Suvvaru, Director Capella Digital | Prashant Choudary, Head of Sales inMobi SEA

Not all programmatic-platform are created equal, while it has been seen as the savior for publishers to extract more revenue of their media assets, some saw it as an over-promising platform to little fruition. What would be the best strategy publishers should seriously consider to deliver optimum impact, both to advertisers using the service and to improve publishers’ bottom line. Discover key points for decision makers in the publisher side to leverage this service further.

Venue: Red Room

Why Aren’t We (Agency) Sexy Anymore

Shufen Goh, Principal & Co-Founder R3

Tectonic shift has shaken advertising agency from every direction. From marketers demanding more accountability, moving chunks of traditionally agency territory back in-house, splitting works into projects and (soon) making AOR a thing of the past, to fierce competition from consulting firms, talent war with newly established tech companies and start-ups, and independent creators who seem to have gathered mass followers and present themselves as able (if not better) than agencies. How should agency leaders rewrite their agencies function to remain relevant now and for the future.

Venue: Yellow Room

Culture and Market: How To Make It In Indonesia

Janoe Arijanto, Chairman P3I Indonesia, CEO Dentsu Strat Indonesia

Many have tried, few are successful while unfortunately many, failed. This executive briefing is designed specifically for international brands and services (ad-tech/mar-tech) who are (planning) to offer their product and services in Indonesia. The first in APMF, this briefing is designed to look at Indonesia from cultural perspective in adopting international brands. Learn what makes us embrace brands or services, and what make us shut our door

Venue: Blue Room

11:40 – 12:20

We Are Cutting (Media) Budget, Here’s Why

Eka Sugiarto, Head of Media, Indonesia & SEAA Unilever

No media platform is immune. As legacy marketers are facing shfting consumer behavior and the rise of challenger indie brands, they are demanding more from advertising platforms from traditional to digital, and not affraid to cut off platforms that are deemed not as efffective. Discover how media owners should strengthen their value and deliver impact toward brands performance.

Venue: Red Room

Performance Marketing: Myth vs Reality

David Anderson, Product and Business Manager IMX | Subramania Bhatt, Platform Technical Advisor IMX

Learn what it takes for your digital campaign to reach the very end of consumer journey. While many has promised this, lot more have misperception toward performance. Discover strategic playbook, the journey of your campaign before it can get there.

An APMF & IMX session

Venue: Yellow Room

Brand Protection in an age of Fake News, Data Manipulation and Engineered Groundswell

Ong Hock Chuan, Founder & Partner Maverick Indonesia

The Internet is now a minefield of fake news, manipulated data and engineered movements waiting to trip up unsuspecting individuals, corporations and brands alike.. Join in a discussion conducted by someone whose job it is to advice and help blue-chip brands and corporations protect themselves and their brands in this new Wild, Wild West frontier where the bad guys steal data and use it to manipulate people, manufacture fake news to sully the reputation of others and farm fake accounts to create false groundswells.

Venue: Blue Room

12:20 – 14:00

Lunch Break

14:00 – 14:40

Getting the Most Impactful Content Creator Produced Branded Video

Andry Ganda, Founder Cameo Project | Desy Bachir, Co-Founder & CMO All Stars

Brands should not ask influencers to produce content that will not resonate with their audience. How does this seemingly common knowledge often turned into a sour experience for all parties? Learn how content creator can be your best ally in engaging with the audience, or your worst enemy.

Venue: Red Room

Algorithm vs Editorial Wisdom

Steve Christian, CEO & Co Founder KLY

Machines cant write well. Or can they? See how algorithm is taking over journalism and where journalists are still irreplaceable within the publishing industry

An APMF & KLY session

Venue: Yellow Room

Fraud, Viewability & Brand Safety

Niall Hogan, Integral Ads Science Managing Director SEA

Digital ad transparency is possibly the hottest topic in the industry today. We need to understand the issues, implications and consequences of viewability, ad fraud and brand safety. This session will arm stakeholder with the right questions to drive transparency and assist in developing trust relationships between stakeholders that will be positive for everyone’s business.

Venue: Blue Room

14:40 – 15:20

Deciphering AI for Brands, How AI Chatbot Will Help Brands Big or Small

Irzan Raditya, CEO & Founder KATA.ai

In case you haven’t noticed, it’s a jungle out there. The landscape has become hyper-competitive, where the survival of a business is at the mercy of consumers who demands fast answers and intense relationship with the brands they use. Right now, customers expected more than expensive Social Media and Influencers campaign that works as one way marketing announcement. They want an interactive experience that is responsive to their whims, and human simply can’t keep up with questions or complaints from thousands of consumers within a second. You need to step up your game to maintain the relationship with your brand loyalists. Explore this session to see how AI-powered chatbot can be the answer for your challenge.

Venue: Red Room

Indonesia Disrupted: What’s Next for Brand and Media Amidst Shifting Consumer Behavior

Hellen Katherina, Executive Director Media Nielsen Indonesia | Benjamin Burne, Associate Director Digital Measurement SEA Nielsen

The rapid growth of digital adoption amongst Indonesian consumers has brought about changes in the way they interact and access information and entertainment contents.
How should brands and media companies respond to this emerging trend? What opportunities does it bring? The session will explore the current situation in Indonesia and learning from other countries.

Venue: Yellow Room

Guts and Gumption: Pushing Your Ideas for Change When Change is Difficult

Nita Kartikasari, CEO Lumina Kaya Indonesia

We can not expect doing the same thing to get a different result. Change is easy to say, it’s difficult to do. Be Mentally ready? Change from TOP Management? Be Honest, TOP Management often say we need to change yet afraid to make a decision while a big change serve in front of you.. Is there any recipe or fully Guts? Would we give up for resistance that come from ourselves and others?

Venue: Blue Room

15:20 – 15:50

Coffee Break

15:50 – 16:30

How to Get The Best from Out of Home

Patrick Chaundy, Commercial Director AMG

Out of home has been misunderstood not as a channel but more by how its been used. Deep dive into how brands should use OOH and why your creatives can make a huge difference towards real impact in this channel

An APMF & AMG session

Venue: Red Room

Re-write Your Brief: Get inspired by These Bitter and Sweet Stories of Mobile Advertising Campaign

Citra D. Agus, CEO of IMX  | Elsa Silitonga, Head of Demand IMX

Defining the success and fail factors of mobile advertising campaign. Learn from these case studies in various categories (food retail, electronic, property, movie campaign, banking, fintech, technology, medicine, home care, baby toiletries, and service provider)

An APMF & IMX session

Venue: Yellow Room

The Client Is Not God!

Bharat Avalani, CEO Connecting the Dots Marketing Consultancy, the Global Partner of Anecdote International

Maybe (It’s Definitely) You, Rewriting Winning Brand x Agency Relationship. This session is crucial for both marketers and agencies to explore how common understanding can lead to phenomenal relationship and impactful campaigns. Bharat Avalani will share his experience on how marketers and agencies can learn from each other and collaborate. He believes that thinking Client is God compromises an agency-client relationship.

Venue: Blue Room

16:30 – 17:15

Zero Friction Future

Reynold D’Silva, APAC Head of Marketing, Brands and E-Commerce, Facebook

Technological friction is what mainly deters consumers along the path to purchase/engage, and how businesses should eliminate it, in working towards a frictionless consumer journey in future together.

Venue: Red Room

Keeping Up With The Audience, Creating Mobile (ad) Message at The Speed of Audience

Rohit Dadwal, Chairman MMA APAC

How do brands keep up with their audience amidst explosion of contents vying for attention. What is the latest format industry stakeholder should learn and build the expertise upon, from finding the balance of traditional craft vs data-driven emerging craft to the creation of mobile-first campaign.

Venue: Yellow Room

Spread Love Not Hate

Zoya Amirin, M.Psi , FIAS, Psychologist & Media Personality

Venue: Blue Room

19:00

APMF MNC Group Welcoming Dinner at Westin Hotel

APMF Conference

May 3, 2018

08.00

REGISTRATION & NETWORKING

08.30

Conference Hall door Open

08.45

APMF Opening Showcase

08.55

Opening Remark

Andi Sadha, Chairman OC

OPENING KEYNOTE

09.00

The Real Why. The Hidden Who: Wired for Dirt, But Living in Digital

Christopher Graves, President, The Ogilvy Center for Behavioral Science

10.00

From Copied in China to Created in China

Bessie Lee, CEO/Founder, Withinlink

DO WE REALLY KNOW WHAT WE KNOW: INSIGHT THAT MATTERS

10.20

Men vs Women. Who Rules The House?

Devi Attamimi, Director, Hakuhodo Institute of Life & Living ASEAN

Takeyuki Sakaguchi, International Business Director Hakuhodo

10.50

Ask Us How To Save The World

Melati Wijsen, Bye Bye Plastic Bag

11.00

What We Actually Do When You Think We Are Just About Taking Selfies

Tinanda Nabia, Co-founder & MD Rollover Reaction

11.10

Are We The Last Hardworking Generation?

Joe Nguyen, Senior VP comScore APAC

11.20

NETWORKING BREAK by Trans Media

WELCOME TO THE GOLDEN AGE OF MEDIA EXCELLENCE

11.40

Media Biases: Enough Digital (Hype), Welcome Back TV

Pablo Gomez, Regional Director Media & Digital Kantar

12.00

Standing On The Shoulder of Giants: Why Out of Home Plays a Crucial Impact on Your Brand Success

Hor Jian Tsin, MD Rapport Malaysia

12.20

The Soundtrack of Your Life In The Ever Changing World

PRSSNI Feat. Ariel NOAH,

12.30

LUNCH BREAK by ANTV at Singaraja Room, BNDCC

BRAVE NEW WORLD

14.00

Redrawing The Landscape of Indonesia Cross-Screen Brand Journey

Sutanto Hartono, COO EMTEK

14.20

Between Revenue and Credibility, Why Publishers and Brands Should Lead The Movement for Authenticity, Brand Safety & Trust

Avinder Gujral, Managing Director Twitter SEA

14.40

The Era of Cultural Marketing

Manuel Hubault, Global SVP Brand Partnerships Universal Music Group

15.00

How Social Commerce Democritize Retail and How Brands Should Take Advantage

Reynold D’Silva, Head of Marketing, Brands and E-Commerce, Facebook APAC

15.20

What’s OFF about TV and how to Switch It ON

Rex Wong, CEO Ucast

15.40

NETWORKING BREAK by Trans Media

LET’S TALK ABOUT LIFE

16.00

With Great Power Comes Great Responsibility, Harnessing The Power of Internet for Good

Mohamed Nanabhay, Deputy CEO, MDIF

16.20

Unlearn The (Old) Way You Launch Your New Product

Yoris Sebastian, Founder & Creative Thinker OMG Consulting

16.40

Delighted and Happier (The Unexpected Rituals That Make Us Happier)

Avi Liran, Chief Delighting Officer Delivering Delight

18.00

APMF-KOMPAS GRAMEDIA DINNER at Taman Jepun, BNDCC

22.00

APMF – GDP & Lotame ELECTRIC NIGHT OWL at Mirror

APMF Conference

May 4, 2018

06.00

APMF FIT: Poundfit

08.00

Taste of Bali: Executive Breakfast

OPENING KEYNOTE

10.00

The 5 Consumer Shifts Shaping 2020

Ann Mack, Director of Insight Marketing, Facebook

10.20

Distorted Reality: KPIs x AdFraud

Marissa McArdle, Global VP Digital Audience Measurement Nielsen

10.40

Why So Serious: Bravery x Creativity That Pays

Axton Salim, Director & CMO, Indofood

11.00

Where We’ve Gone Wrong in Mixing the Art & Science of Marketing Together

Josh Gallagher, Chief Strategy Officer HAVAS APAC

11.20

0 to 100 Million Orders: What Rewrites Looks Like in GO-JEK

Piotr Jakubowski, CMO, GO-JEK

11.40

Rewriting Creative Innovation: I-Road Case

Kazuhiro Shimura, Creative Director Dentsu Inc. Japan

12.00

FRIDAY PRAYER & L(a)UNCH TO THE YEAR OF 2045 by Anterin at Singaraja Room, BNDCC

13.30

[Featured Session] Rewriting Pop Culture

Simon Fuller, Entrepreneur, Producer, Creator American Idol

14.00

Practice: There’s No Substitute

Iman Usman, Co-Founder, Chief of Product and Partnership Ruangguru

14.10

BIG BREAK

WHAT’S NEXT

14.40

Why Blockchain Could be The Next Best Thing That Happen to Media & Advertising

Jeffrey Seah, Partner, Mettle & Salt Partner

15.00

Machine Learning at Its’ Best (and How It Will Help Your Brand)

Khrisna Kumar, Head of Waze APAC

15.20

What Could be is Here Now, Artificial Intelligence Beyond the Buzz

Leonardo Koesmanto, Executive Director, Head of Digital Banking DBS Indonesia

15.40

THE RANT: Influencer Marketing

Piotr Jakubowski, CMO GO-JEK

Ramya Prajna, CEO and Co Founder Think.Web

Andovi & Jovial Da Lopez, YouTuber SkinnyIndonesian24

Agent Provocateur: Desy Bachir, CMO and Co Founder All Stars

16.10

NETWORKING BREAK

16.30

The State of Video: Unlocking trust through culture and emotion.

Norm Johnston, CEO Unruly

16.50

The Rise of e-Sport: From Small Screen To Giant Stadium

Harry Kartono, Country Lead, NVIDIA Indonesia.

Alan Chou, CEO Meta.us

17.10

Think Like A Start-up: How Innovation Gets Done

Sri Safitri, Chief Digital & Strategic Portfolio Office,
Telkom Indonesia

CLOSING KEYNOTE

17.30

Non-Obvious Trends Changing The Future

Rohit Bhargava, Founder & Chief Trend Curator, The Non-Obvious Company