APMF LEADERSHIP BOOTCAMP

Future-proofing Future Leaders
in Marketing, Advertising & Media

3-days Intense Transformational Journey For Leaders Who Will Disrupt, by those Who Have.

Why?

Because APMF believes most companies of this industry need to grow A leader who is more ready than most to not merely survive but thrive by bringing the company consistently forward among the disruptions that are happening under our feet.

THE CONTEXT WE OPERATE IN

We live in a volatile and uncertain world. Young generations for the first time in recent memory are less optimistic about the future than their parents’ generation. Trust in leadership and institutions have declined. Business models that operated seamlessly for years have been disrupted. Businesses are being challenged to impact communities and not just profits. If you are the business of building brands, it could not be a tougher time.

It could also not be a more important and exciting time.

The Glass is half full. And We can fill the rest of it.

Thriving in this period of unprecedented change, requires brands and their custodians to re-imagine their role in society.  To serve people’s needs and improve their lives, not simply market to consumers.

To harness technology not just to target and transact, but to create experiences and eco-systems that leave everyone better off.

To change attitudes and influence behaviour, not just accept the status quo. It’s time that our industry become forces for positive change.

It’s a change that begins with each one of us in the business of brands, communication and media.

BOOTCAMP OBJECTIVE

To prepare this new generation of visionary leaders we created the APMF leadership bootcamp program and we are selecting talented candidates from across the industry.
The Millenial generation are the industry’s future leaders who gets a lot of recognition for being the purpose-driven generation. However our industry does not seem to be able to keep young talent fulfilled or unlock their potential.

How can we prepare the next generation future leaders from running a campaign to running a company? How to lead in times of uncertainty and how to stay true to the individual and company’s purpose?

Who should attend

  • Future leaders of your corporation.
  • Manager, Mid to senior-level leaders in marketing, media & advertising industry.

What you will learn

The APMFx Bootcamp will set this transformation into motion with a 3-day program of world-class content and experiences. APMF Leadership bootcamp is especially designed to develop delegates potential as the most strategic resources for the industry with unique opportunity to get first hand mentorship from the people who know what it takes and have done it. This is not a course or a workshop. This is an accelerated awakening and a call-for-change.

Coach

Bharat Avalani

CEO Connecting The Dots Marketing Consultancy,
The Global Partner Of Anecdote International

Bharat is a Unilever Veteran who has crisscrossed 69 countries. He comes with 25 years of experience in Brand Management, Consumer Insights, Media Strategy, Brand Activation, Market Development and Integrated Brand Communications. He was the Regional Integrated Brand Communications and Market Development Director for Unilever’s Homecare category across Asia, Africa, Middle East and Turkey. He continues to be associated with Unilever in an external capacity.

He is the CEO of Connecting the Dots Marketing Consultancy and the Global Partner of Anecdote International, recognized as a world’s leader in the use of storytelling in business. He is an expert in designing and delivering brand experiences — and in what better way than to use stories. He conducts Storytelling for Leaders workshop where he helps leaders find their stories and teaches them how to tell it.

His friends call him a memory collector and a story teller. He seeks experiences and every journey is a story for him. Like many others he also takes selfies …but his selfies are different, because each picture tells a story that is deeply etched in Bharat’s memory. Each picture is an emotional experience for him.

Amidst all, Bharat has served as President of the International Advertising Association (IAA) Malaysian Chapter, was VP of the Malaysian Advertisers Association (MAA), and was Board Member of the Audit Bureau of Circulations (ABC) Malaysia. Bharat is currently on the Executive committee of the Asian Federation of Advertising Associations (AFAA) & IAA Malaysia. He has also shared his pointed views and experience at key industry events.

Bharat who has a post-graduate qualification in Marketing, was also bestowed the Achievers & Leaders Award for Brand Leadership at the IALA Conference in Singapore and the Brand Leadership Award at the World Marketing Summit . He is also a NLP trainer certified by the American Board of NLP.

The Asian Federation of Advertising Associations (AFAA) at the 30th AdAsia Congress held from 8 to 10 Nov 2017 in Bali gave him a Special Award for teaching and spreading the good influence of advertising and marketing across the region and for impacting 131 talents in 10 countries through the Fasttrack Program that he has been delivering since 2013.

Kua Theng Hong

Co Mentor

Kua Theng Hong has worked in the consumer goods industry for over 20 years. He has held various positions in the past including the positions of Commercial Director, Marketing Manager, General Manager and Country Manager. With his extensive experience accumulated in Sales, Marketing and also partnering with retailers, today Kua helps organizations fortify their sales and marketing skill sets as well as improving their partnerships with their customers.

Kua works with many multinational and regional companies to improve their staff’s competences ranging from key account management skills, distributor management skills to selling and promoting skills. His clients include companies such as Beiersdorf (Nivea) personal care, Samsung consumer electronics, Glaxo SmithKline consumer goods, Kantar WorldPanel market research, Shiseido beauty care and Heineken beverage. Besides brand owners, he also train retailers such as Focus Point (optical chain), Caring (pharmacy chain) and Vinmart Plus (convenient stores).
Kua differentiates his training service through his ‘client obsession’ philosophy. He engages in interviews and field work with his clients prior to content development to ensure that his training materials are absolutely customized to his clients’ needs. In his training sessions, at least 50% of the time is allocated for group works, role plays and games because Kua believes that experiential learning is critical to enhance participants’ skills.

Kua is also a qualified Trainer in NLP (Neuro-linguistic Programming) who uses proven techniques to resolve clients’ challenges at conscious and unconscious levels. He is one of the 15 NLP experts representing Malaysia that are qualified to certify NLP practitioners under the American Board of NLP. He is also a certified trainer for DiSC behavioral style. Equipped with a wide range of skills, he enhances and reinforces his training with positive psychology to help participants break through during training.

Besides training, he has also been engaged as a business consultant or/and a coach by reputable companies such as Jordan Asia Pacific, Beiersdorf personal care, DKSH distribution agency and Focus Point optical chain. Through his extensive understanding relating to the works of brand owners, distribution agencies and retailers, he possesses a unique capability to assist his clients to deliver desirable results in the most efficient way.

We all know that change is the only constant but change also means opportunities. Challenged with competitive markets, organisations need to continuously learn, unlearn and relearn to meet new objectives, new challenges and even new business models. Let Kua’s expertise and experience help you realize the opportunities by bridging the skill gaps in your current sales and marketing teams.

Mentor

Andi Sadha

Devi Attamimi

Director, Hakuhodo Institute OfLife & Living ASEAN

Damon Hakim

Managing Partner Red Asia Inc

Fascinated by David Copperfield, he thought of becoming a magician.
Invested 18 years in the marketing, advertising and internet industry instead.
Founded Red Comm Indonesia - a leading independent digital agency in the country, named Campaign Asia’s Independent Agency of The Year 2017 and 2018 consecutively, helping Fortune 500 companies / top 50 global brands / global NGOs / emerging local brands to win the market in a digital-centered world.

Managing partner of Red Asia Inc. – one of the largest local and independent group of companies with varying expertise within the digital marketing, tech, innovation & digital transformation verticals.

Aside from incubating startups within the business of media, film, creative, E-sports, and travel, he co-founded a non-profit foundation that incubates better generation through modern parenting: Tanam Benih Foundation, which has reached millions of young parents in Indonesia today.

His biggest project today: training 3 young Jedis at home. The closest thing that’s magical for him.

Edi Taslim

Italo Gani

Serial Tech Entrepreneurs

Serial tech entrepreneur that has been developing several tech startup companies for the past 21 years in South East Asia. His specialty in data-driven business activity makes him broadly-known today as one of the experts in incubating and advising data-centric tech startup.

He always believes in empowering internet industry in South East Asia by supporting the Indonesian ICT Ministry office and also joining advisory board of various associations such as; Asia Pacific Media Forum (APMF), Interactive Advertising Bureau of Singapore (IAB), Indonesia Digital Association (IDA), and Indonesia Commerce Association (IDEA).

EXPERIENCE:

NEXTICORN, Jakarta
Board Member
Assistance of Strategic Initiative Digital Economy of Indonesia Ministry of Communication and Information Technology of the Republic of Indonesia
August 2017 - Present
The NextICorn (Next Indonesian Unicorns) platform streamlines to create The Next Indonesian investment, utilizing all Unicorns by assisting tech start-ups sources of investment, both to address the missing middle-stage local and foreign investment.

NODEFLUX, Jakarta
Strategic Advisor to CEO
March 2019 - Present
Nodeflux is a technology startup company from Jakarta, Indonesia. Provide computer vision with deep learning to solve many challenging problems by extending vision using Artificial Intelligence. Nodeflux is the 1st IVA company from Indonesia and also a Global Nvidia Partner.

ADSKOM, Singapore
Co-Founder
April 2013 - Present
ADSKOM is an Advertising Technology company with dedicated mission to empower digital advertising industry with programmatic advertising platforms and insightful business services. With technology & business team in Indonesia, India Singapore & USA we strive to deliver effective digital advertising solution

INBOUNDID, Jakarta
Co-Founder and Chairman
January 2012 - Present
Growing InboundID business as an internet marketing agency that support companies to do an end-to-end online marketing activity, from generating site visit up to goal of the marketing internet activity, thru Inbound Marketing Methodology.

NODEFLUX, Jakarta
Board Member, Incubator and Advisor
May 2015 - April 2018
Nodeflux is a technology startup company from Jakarta, Indonesia. Provide computer vision with deep learning to solve many challenging problems by extending vision using Artificial Intelligence. Nodeflux is the 1st IVA company from Indonesia and also a Global Nvidia Partner.

ADSTARS, Jakarta
Co-founder and CEO
April 2010 - December 2011
ADSTARS is a company rising from a merger between M-Stars and Acquisition Digital. The collaboration creates a complete digital media network consist of both mobile and desktop advertisement services.

MSTARS, Jakarta
Group Commercial Director
October 2006 - December 2011
Play fundamental role in commercialization of mSTARS mobile media business Mobile in building the group business in Mobile Marketing, Mobile Content, Mobile Money, and Mobile Game.

DIGITALBRIDGE COMMUNICATIONS, Singaporea
Founder and Chief Operational Officer
July 2003 - October 2006
Singapore
Developing and implementing commercial strategy which in 1 years brought the new start up company to achieve profitability and successfully nominated as voice and data service partner by the biggest Telco in the region.

ARUS NAWALA, Jakarta
Chief Operational Officer December 1998 - June 2003 (4 years 7 months) Page 2 of 3 Indonesia pioneer ecommerce developer and web hosting.

EDUCATION
INSTITUT TEKNOLOGI BANDUNG,
B.Sc., Industrial Engineering · (1993 - 1998)

Jerry Justianto

Managing Partner Masima Corp

Jerry is the managing partner of Masima Contents & Channels, a holding company for Prambors, FeMale and Delta FM. With roots stretching back to 1967, the company is widely regarded as radio and content creator leader in Indonesia.
Jerry began his career in 1989 in US as Primavera system consultant. Then in 1997, he and his partners founded Asiagateway.com before selling it to an American firm, which made him named Swa Magazine's Entrepreneur of the Year 1999. Currently he is the chairman for Association of Asia Pacific Advertising Media (AAPAM); a member of Indonesia Chamber of Commerce since 2010 as vice head for broadcast and creative industry.
Aside from his work, his ultimate passion is sharing his knowledge to young minds alike, currently he is a lecturer for Internet Strategic Marketing and a Doctoral Candidate in Binus Business School. He also has visited many prestigious universities and colleges as guest lecturers.
As an avid candid monochrome photographer and Haiku writer, he lives in Jakarta with his family and (the music of) Miles Davis.

The Program

Individualize the Challenge

Inspire for Change

Session One : “VUCA” The New Normal

Session Two : 21st Century Brands: Triple or Nothing

Session Three: Empathy Immersion

Session Four : My Self Discovery

Future-Ready SKILLSET
Future-Ready MINDSET

Session One : Put People First

Session Two : Stop Advertising. Start Mattering.

Session Three : Change Behaviour. Change Results.

Session Four : Disrupt or Be Disrupted

Session Five : Convert Data into Desire

Personal Leadership Commitment
Strategy into Action

Session One : Codes of Leadership

Session Two : Communication for Communication Professionals

Session Three : Pledge for Change

Session Four : Wrap up & New Beginnings

19 -21 September 2019 (Thursday – Saturday)

Pullman Ciawi Resort & Convention

Investment

IDR 15.000.000 per pax

Fee Includes:

• 2 nights’ twin share accommodation (check-in on 19 Sept and check-out on 21 Sept)

• Meals during the duration of bootcamp

• Delegate will get certificate upon course completion

• APMF2020 Special Price
Buy 1 Get 1 Complimentary Platinum Registration for APMF 2020
(value of IDR 16,5 mio and transferable within the registered company)

Register APMFx

Limited Space for the 1st batch only 30 pax.
Attendance for the bootcamp is by application.
Registration Closed Aug 30, 2019